Blog

News and perspectives on AI content transparency, attribution standards, and the evolving relationship between AI systems and content creators.

Industry Policy

AI is not search

LLM conversations are not just 'search with more words.' The way value flows from content is fundamentally different, and we do not have frameworks to support that.

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Essay

Borrowed knowledge

I didn't build the industry I work in, nor did I originate the concepts I use daily. I am paid to curate vast amounts of borrowed knowledge and reconfigure it to solve specific, novel problems. Generative AI does the same thing — but it broke the deal.

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OpenAttribution is an open standards initiative. Contributions welcome from publishers, AI operators, platforms, and developers.