Content attribution for agentic commerce
We have submitted extension proposals to both UCP and ACP — the two leading agentic commerce protocols. Here is why content attribution belongs in the commerce layer.
News and perspectives on AI content transparency, attribution standards, and the evolving relationship between AI systems and content creators.
We have submitted extension proposals to both UCP and ACP — the two leading agentic commerce protocols. Here is why content attribution belongs in the commerce layer.
A free tool that checks robots.txt, RSL licences, and Cloudflare Content Signals for 26+ AI crawlers. Now live on openattribution.org.
We submitted two responses to the UK Competition and Markets Authority this week, covering publisher conduct and fair ranking. Here is what we said and why.
LLM conversations are not just 'search with more words.' The way value flows from content is fundamentally different, and we do not have frameworks to support that.
I didn't build the industry I work in, nor did I originate the concepts I use daily. I am paid to curate vast amounts of borrowed knowledge and reconfigure it to solve specific, novel problems. Generative AI does the same thing — but it broke the deal.
OpenAttribution is an open standards initiative. Contributions welcome from publishers, AI operators, platforms, and developers.